Comments on: Can I Jump on The Motrin Bandwagon Too?

By: Reputacion Online: Crisis auto-inflingidas: Los casos de Motrin y Mobuzz | Collabtopia

Mon, 24 Nov 2008 11:36:54 +0000

[...] con los front baby carriers. El vídeo es de una factura buena, pero la forma en que aborda el tema ha molestado a algunas madres: deja caer que éstas llevan a los peques por estética y que los dolores que les producen son por [...]

By: bwoodsdeign

bwoodsdeign — Thu, 20 Nov 2008 22:51:25 +0000

I wrote a post about this just the other day. I wasn't the only one, I'm sure! But companies these days unfortunately need to pay attention to social media and the blogosphere, even if the ad was meant to be fun and edgy (which it may have been). I noticed moms weren't just complaining about the ad though, they were also wondering why it was taking the powers-that-be, to respond. I don't think 20 hours is THAT long of a wait, though. Just my $.02 bwoodsdeigns last blog post..Was Motrin being a pain? Moms, help me out!

By: valerie

valerie — Thu, 20 Nov 2008 18:43:27 +0000

Being gone all weekend and such I never had the privilege to actually see the ad in action but picked you up on Twitter about it and Googled it. BUT, omg rofl that knock off is HILARIOUS! valeries last blog post..Excuse Me!

By: Adam Kmiec

Adam Kmiec — Thu, 20 Nov 2008 06:43:15 +0000

J&J is also the owner of Babycenter.com. I don't take issue with the ad, neither does my wife. However, everyone has a right to their opinion. What bothered me was how these people decided to react. Rather than engage directly with Motrin through twitter to explain why they didn't like the ad, they called for people to NEVER buy the product. When the community acts this way it makes companies less likely to invest in social media channels. Sure, it's hyperbole, but on the far end of the spectrum could you imagine this situation prompting J&J to kill Babycenter.com? Who would win in that situation? Certainly not the moms. We all have a role to play in the social media eco-system. I happen to believe we need to play our roles responsibly. This situation wasn't handled responsibly. Adam Kmiecs last blog post..Motrin And Moms

By: Her Bad Mother

Her Bad Mother — Thu, 20 Nov 2008 02:17:33 +0000

I thought that the outrage got a little excessive, BUT I don’t think that that’s a bad thing, or even a controllable thing. A lot of moms got mad; hell, my jaw dropped when I saw it. It was an insulting ad. Maybe some of the responses were more passionate than one might expect, but then again, my reactions to offenses to breastfeeding rights get MAD passionate, and I’d be pissed if anyone told me to chill out about it. And in any case, it made for an interesting weekend on Twitter

Her Bad Mothers last blog post..Because The Saying ‘Where The Sun Don’t Shine’ Doesn’t Apply When You’re 3

By: chelle

chelle — Wed, 19 Nov 2008 18:02:51 +0000

I did n't like the ad, but I gave it no regard either. I always buy generic so I never openly support those companies that believe they know what I need. chelles last blog post..WW#42- Prince Edward Island

By: Mike

Mike — Wed, 19 Nov 2008 15:07:05 +0000

Once agian it shows someone not thinking a point clear through in the effort to sell a product. At least they didn’t use some hottie with a baby pouch holding her neck, back, and all other things mentioned in the add.
I am not suprized at all. I have seen for years companies will do what ever is necessary to sell a product … even bad publicity will gain attention. The song “celebrity” by Brad Paisley says it all.

By: Don Mills Diva

Don Mills Diva — Wed, 19 Nov 2008 14:50:17 +0000

You see, this kinda proves my point that the reaction far exceeded the actual outrage. Initially, you weren't offended and you didn't see what all the fuss was about. But then when you got on Twitter you had your mind changed and your outrage stoked and you ultimately became part of the movement. I understand that that is human nature, but I think a lot of people got swept up in the excitement of realizing that social media CAN be a powerful force and the feeling of being a part of something that is bigger than themselves and it went too far. The blogging community and individuals temselves need to guard against the allure of jumping on the bandwagon lest we squander our currency when it comes to big issues. Don Mills Divas last blog post..Let him eat cake